[Management of advertising activity in the food market]
2008
Sushko, V., Polesje State Univ., Brest (Belarus)
Advertising is one of the most important tools for promoting the produce of food - making companies at the food market. Food products are among those goods most frequently advertised. Ads do not only stimulate the increase in sales but they also help develop the food market. Advertising agricultural produce and food products differs from advertising other goods because of specific characteristics of the former and peculiarities of the agricultural and food markets. The main directions suggested for the improvement of advertising at the domestic food market are as follows: improving branding strategy of enterprises, using the advantages of joint advertising of the produce, using BTL ads, planning and arranging advertisement campaigns which correspond to the marketing strategy of a company
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