[State and perspectives of agroindustrial products exports from the Vojvodina Province [Serbia]]
2007
Lovric, D.
Agro-industrial products export has a significant share in national overall exports. Improvement of overall exports is hard to be achieved without raise in agro-industrial products exports. They play strategic role in human nutrition. Due to this fact countries worldwide stress the agricultural production in order to attain better supply of their markets as well as to produce surplus for export activities. Agro-industrial products export had a gainer-orientated performance in past few years. However, to create the better fundamentals for further international market expansion it is essential to embed the production into the consistent flows motivating the producers to on the market basis and in a long-term manner organize their productivity. Actual issues require marketing approach, e.g. combination of all marketing mix instruments aiming to satisfy international consumers demands is a necessity.
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