Marketing information of agricultural enterprise
2006
Kretter, A.,Slovenská poľnohospodárska univ. v Nitre (Slovak Republic). Fakulta ekonomiky a manažmentu. Katedra manažmentu a marketingu | Hennyeyová, K.,Slovenská poľnohospodárska univ. v Nitre (Slovak Republic). Fakulta ekonomiky a manažmentu. Katedra informatiky
Efficient application of the marketing principles in the management of agricultural enterprises is supported by adequate and relevant information. The basic principle of marketing management is grounded on the management and controlling of all managerial activities within the continuous process of recognition and analysis of problems, aimed at the final reasonable decision. This paper gives the outline of a proposed structure of indicators for a marketing information system used in an agricultural enterprise. Processed set of indicators in the marketing information system can serve as a methodical manual, which can be elaborated by a concrete enterprise according to its specific needs.
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