An Analysis of Producing Distric Marketing for Garlic in Namhae Area
2007
Choi, C.Y. (Dongnamhae Nonghyup, Namhae, Republic of Korea) | Cho, D.R. (Jinju National University, Jinju, Republic of Korea)
The purpose of this study is to analyze producing district marketing for garlic in Nam-hae region. one of the main producing district. To carry out this objective, selling behavior of 150 farmers were investigated. Included main analyzing contents are shipping patterns and method, marketing channels, the selecting factor of marketing channels, etc. The main results are as followers ; Nam-hae farmers produce various standardized garlic to satisfy consumer's taste. The most important goods among the many standardized garlics is dried package in net by 10kg.
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