Competitiveness and Enhancing Strategy for Korean Apples
2008
Lee, I.K. (National Horticultural Research Institute, RDA, Suwon, Republic of Korea) | Ko, B.N. (Rural Development Administration, Suwon, Republic of Korea), E-mail: [email protected] | Woo, S.G. (Rural Development Administration, Suwon, Republic of Korea)
The competitiveness of Korean apple is lower than U.S. apple in terms of price, and lower than Japanese apple in terms of quality in the Taiwanese market. The higher production costs of Korean apple than those of U.S. and China mainly due to lower yield than U.S. and Chinese labor intensive production system respectively. Our measures to increase competitiveness are as follows. 1) It is recommended that high quality and big size apple production should be the main stream. 2) Post-harvest technology establishment for quality uniformity is needed. 3) Export avoidance due to higher domestic apple price should solve through "Purchase Agreement". And 4) national level "Apple Producers Association" is essential for self-control fo apple production, marketing, and etc.
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