Demand Situation at Retail Market and Strengthening of Sales Strategies at Farm for Agricultural Products -Focus on Agricultural Wholesale Market-
2010
Kwon, S.K., Dongguk University, Seoul, Republic of Korea | Wi, T.S., Rural Development Administration, Suwon, Republic of Korea
The aims of this study are sales strategies of farmer's organization under the demand situation of agricultural products focused on agricultural wholesale market. The suggested strategies are as follows；First, the spontaneous pursuit of enlarging scale systemically. Second, the change of the law and system on agricultural wholesale market. Third, diverse education and guidance on engaging in agriculture. Fourth, the allotment of the role between organization on agricultural product distribution. Fifth, the heightening of utilization rate of agricultural wholesale market. Sixth, the sharp distinction and management of agricultural products. Seventh, the contribution of the development of rural economy.
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