The effectiveness of generic versus brand advertising for manufactured milk products: the case of yogurt [California; USA].
1982
Hall L. | Foik I.
书目信息
Cornell agricultural economics staff paper - Dept. of Agricultural Economics
期
82-4.
语言
英语
注释
18 ref. AVAILABILITY: NAL, USDA, Beltsville, Md. 20705 - USA
类型
Journal Article; Non Conventional
团体作者
Schweizerisches Bauernsekretariat, Abteilung Produktion und Absatz, Preisberichtstelle, Bern (Switzerland).
2012-11-15
AGRIS AP