Marketing of organic food products | Marketing organskih prehrambenih proizvoda
2012
Babović, J., Fakultet za ekonomiju i inženjerski menadžment, Novi Sad (Serbia) | Raičević, V., Fakultet za ekonomiju i inženjerski menadžment, Novi Sad (Serbia) | Prodanović, R., Fakultet za ekonomiju i inženjerski menadžment, Novi Sad (Serbia) | Mutibarić, J., Fakultet za ekonomiju i inženjerski menadžment, Novi Sad (Serbia)
The aim of the paper is creation of marketing model, determination of supply and demand, as well as perception of organic products marketing mix. Marketing of organic products is the delivery of high-quality, certified food products that will meet consumer needs, earn profits and protect the environment. Supply and demand for organic products have recorded a dynamic growth. The turnover of organic products in 2010 amounted 58.9 billion US dollars, resulting in a rising trend, at a rate of 10.9%. Forecasts show that the expected sales of organic food in 2015 will worth 88.6 billion US dollars, with an annual growth rate of 8.5%. Products from organic agriculture are high-quality, safe and have higher nutritive value than conventional ones.
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