Corporate social responsibility as a JSC ''Grindeks'' image building element | Korporatīvā sociālā atbildība kā A/S ''Grindeks'' tēla veidošanas elements
2012
Smidrina, E., Latvia Univ. of Agriculture, Jelgava (Latvia). Faculty of Social Sciences | Kusis, J., Latvia Univ. of Agriculture, Jelgava (Latvia). Faculty of Social Sciences
The paper examines the problem that a large part of society is not clear about the term corporate social responsibility and what it can bring to them, as well as studied the impact of the concept of corporate social responsibility on JSC ''Grindeks'' image building. The aim of the paper is to find out the impact of the concept of corporate social responsibilities on JSC ''Grindeks'' image building, evaluate the target groups opinion about the issue and provide suggestions. The first part of the paper describes the organization's image building and psychological aspects that affect the attitude of the target groups. The second section discusses corporate social responsibility; it's criteria of implementation, the methods of implementation and the impact of organization's image building on the public. The third section studies the practical aspects of corporate social responsibility impact on JSC ''Grindeks'' image building and provides suggestions how to achieve establishment of an effective image building program and how to build global understanding of corporate social responsibility. Within the research, it was found out that most of the JSC ''Grindeks'' corporate social responsibility target groups do not understand the meaning of that term, but that it has a role in the organization's image building.
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