Analyzing the Commercialization of Farm-food
2013
Yang, S.B., Dankuk University, Cheonan, Republic of Korea | Lee, B.H., Korea University, Seoul, Republic of Korea | Yang, S.R., Korea University, Seoul, Republic of Korea
The objective of this study is to investigate the commercializations and difficulties on the farm-food. For the activation of the farm-food, it is necessary to totally review the support of the government and prepare the supporting system like manual on the commercialization of farm-food that is helpful to the small farmers. It is also necessary to support small farms strategies customized for increase the sales and satisfaction on farm-food and build-up the promotion related to the green tour and/or farm experience. The results and finding of this study can be used to build-up the supporting system that reflects the rapid change of market and customers preference. They can also be used to design rational policies that is helpful to the farm-food producers.
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