Money as a value of generational view | Nauda kā vērtība paaudžu skatījumā
2013
Revina, K., Latvia Univ. of Agriculture, Jelgava (Latvia). Faculty of Social Sciences | Barisa, L., Latvia Univ. of Agriculture, Jelgava (Latvia). Faculty of Social Sciences
In modern society money has become the largest value of many individuals, because they think that without money it is impossible to live full life. Money is everywhere – in family, in work and even in relationships, and often it is the cause of conflicts in relationships. The authors of the paper believe that changes in time may have changed generations perceptions of the money as value, so it is urgent to find out the cause of the changes and possible consequences. In this context it is important to find out the intergenerational view of money as the value. The aim of the paper is to explore and compare intergeneration view of the money as the value. Research questions: 1. What are the values and how they are formed? 2. What are people’s main values? 3. What is money and how money is related to the values? 4. What kind of importance to the money as the value grants different generations of people? 5. What affects different generations view to the money as the value? There are used structured interviews of the inhabitants to get data – three different generation groups of informants. Based on empirical research acquired data, two hypothesis were marked: (1) all generations' representatives declare that money is value, but for no generation it is not dominant value; (2) most radically differ youngest and oldest generations' view about money as value.
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