An Assessment of Consumer Preferences for Strawberry Products
2005
Bruchhaus, Michael N. | Hinson, Roger A.
California has exploited its production advantages and marketing efficiency to increase strawberry production at the expense of traditional production areas like Louisiana. Conjoint analysis is used to examine consumer's preferences for selected product attributes of fresh strawberries in Louisiana. Consumers put highest relative importance on brand/origin and, to a lesser degree, price.
显示更多 [+] 显示较少 [-]书目信息
出版者
AgEcon Search
页码
application/pdf
其它主题
Consumer/household economics
语言
英语
类型
Conference Paper; Conference Part
2015-10-15
AGRIS AP