Formation of a competitive person in the context of corporate communications using blog-based technologies in the Agrarian University
2016
Kasyanova, N., Stavropol State Agrarian Univ. (Russian Federation) | Kirina, L., Stavropol State Agrarian Univ. (Russian Federation) | Serebryakova-Shibelbey, E., Stavropol State Agrarian Univ. (Russian Federation)
The article deals with the active integration of cultural traditions, locale and styles of communicative behaviour in different models of online-communication functioning in a multicultural agro-space. The authors focus on the situation of linguocultural business-communication influenced by information technology, as all members of society are involved in the international system of business Internet communications connecting people from different cultures, traditions and religious beliefs. Graduates of the Agrarian University considered by the authors have some difficulties in the international market of corporate communications due to insufficient knowledge of the main forms of intercultural interaction in agro-environment. In this regard, we propose to consider blog application as a major platform for closing the knowledge gap in this area. It gives agrarian university students the opportunity to organize their private academic space and enables them to familiarize with the main content of the Internet environment of corporate cross-cultural interaction and to master the skills of corporate intercultural competence through modern forms of interaction in the online environment, namely blog technologies that provide a platform for organizing the learning process. Linguocultural aspects research of corporate communication and basic forms of intercultural cooperation in the agro-environment enable the students to: 1) form a sufficient level of competence and competitiveness in the international labour market; 2) examine the main trends, patterns and forms of intercultural communication in the business environment; 3) acquaint students with the basic problems of linguocultural interactions in today’s globalized world; and 4) determine the prospects of their further development; 5) define the role and place of linguocultural values and intercultural interactions in multinational agro-environment.
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