Corporate philantrophy as part of corporate social responsibility and sustainable development
2013
Plavšić, Anđelija (Faculty of Management, Zaječar (Serbia)) | Paunović, Milica (Faculty of Management, Zaječar (Serbia)) | Stanković, Goran (Police Department, Bor (Serbia))
Corporate social responsibility, as an integral part of a company's business strategy on one hand, and of the sustainable development concept, on the other, means that all the tasks and goals of a company are defined and implemented with respect to economic, legal and ethical principles. The essenceof corporate social responsibility, however, is notonly incompliance with regulations and standards, but much wider. It includes a proactive stance of the company and the so called corporate philanthropy, which is at the very top of the social responsibility pyramid.
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