Chinese Halal Market: Opportunities and Challenges of Korean Forest Products
2016
Seol, M., National Institute of Forest Science, Seoul, Republic of Korea | Li, H., National Institute of Forest Science, Seoul, Republic of Korea | Park, H., National Institute of Forest Science, Seoul, Republic of Korea
Halal literally means ＂permissible＂ in Arabic. The global Halal industry output value amounted to USD 3.2 trillion of which industry accounted for 35%. Chinese Halal food market is approximately USD 21.2 billion, and shares about 3% of the world’s Halal food market. About 24.4 million live in China of which 13.4 million reside in Xinjiang Weiwuer Autonomous Region while 2.5 million live in the Ningxia Hui Autonomous Region. Out of all countries that belong to the ＂One Belt One Road＂ (i.e. New Silk Road Economic Belt) project, 27 are Muslim countries. In addition, 65% of the 1.8. billion global Muslim population spread out along the Belt. If we can develop proper technologies accustomed to locals in China, select profitable export items, and conduct effective marketing strategies such as story-telling method, entering the Chinese Halal market may become realistic. Fundamentally, China is close to Korea in multiple ways which can be seen in our policy, economy, culture, etc. China highly favors the ＂Hallyu＂ Image that Korea is spreading all over Asia. ＂High-value-added organic products promoted by Hallyu＂ might be plausible to target the Chinese Halal market. This is a niche market for Korean organic food products from clean and fresh forests in Korea, which can be exported to China, and labelled with Hallyu brand as well as Halal certification.
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