Sustainable consumption as a behaviour model of households
2017
Siedlecka, A., Pope John Paul II State School of Higher Education in Biala Podlaska (Poland)
The problem of sustainable consumption is an interdisciplinary issue. It constitutes an important element of interest in the area of sustainable development. Households, as the most numerous consumers in the national economy, creating various models of consumption can aim at positive influence over the natural environment, the sustainable use of possessed resources. The purpose of the study is to indicate differences in the attitude towards sustainable consumption on the basis of the declared consumer's attitude of a head of a household in relation to the natural environment. The declared attitude was presented through a subjective opinion of respondents in the scope of approach to purchase decisions in the context of the natural environment. To achieve such a goal, the following research questions were asked: whether households headed by respondents with the pro-ecological attitude more often took actions indicating for the implementation of sustainable consumption and whether there was a significant percentage of entities not implementing sustainable consumption among respondents who had declared the neutral attitude in all the examined behaviours. For the purpose of the study, survey research was conducted on the group of 100 heads of households chosen with the use of targeted choice method.
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