Communication and adoption of genetically modified corn among, farming families in Iloilo, Philippines
2015
Gopela, J.N.
This study determined if socio-demographic characteristics, genetically modified corn production factors, and communication behavior influenced adoption of genetically modified corn among farming families in Iloilo, Philippines. Survey, focus group discussions, and key informant interviews were used in data collection. As heads of farming families, genetically modified corn farmers were male, 43 years old, married with 3 children, Roman Catholic, high school graduates, and organizational members with no other income source. They had been planting genetically modified corn for 6 to 10 years in 2-hectare average upland farms that yielded a net income of P 20,181 per hectare. They had local financiers and other support services. They first learned about benefits of genetically modified corn from interpersonal contacts. Their partial mode of adoption implied they modified the genetically modified corn technology. They wanted to continue adoption and try other biotechnology crops. In support of social cognitive theory, income and interpersonal contacts influenced adoption. Recommendations focused on effective links, best practices, credible sources, and key messages in genetically modified corn farming.
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