Evaluacija turističke ponude seoskih domaćinstava u Sremu / Evaluation of tourist offer by rural households in Srem region [Serbia]
2016
Petrović, Nikolina (Poljoprivredni fakultet, Novi Sad (Srbija))
This paper analyzes the current state of tourist offer by rural households (village houses and ethno houses) in the region of Srem. The paper provides suggestions for improvement of tourist offer based on visitors’ preference analyses. On the one hand, the paper gives a clear picture of the current state of tourist offer in village households and on the other hand, it analyzes visitors' preferences based on a conducted survey that included 148 domestic visitors. According to the research data, it can be concluded that the tourist offer is based on accommodation and food services while the access to additional services and activities is very limited. One of the reasons why services are limited is a lack of education among household owners who do not follow trends on the national tourist market. In order to make improvements and enrich their tourism offer, these farm households do not need high investments, but more market evaluation and innovations.
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