Vrednovanje razvoja turizma na salašima Bačke / Evaluation of tourism development on traditional farms (salaši) of the Bačka region [Serbia]
2017
Vujko, Aleksandra (Visoka poslovna škola strukovnih studija, Novi Sad (Srbija)) | Petrović, Marko D. (Geografski institut Jovan Cvijić - SANU, Beograd (Srbija)) | Demirović, Dunja (Fakultet za ekonomiju i inženjerski menadžment, Novi Sad (Srbija)) | Racković, Ivana (Visoka poslovna škola strukovnih studija, Novi Sad (Srbija))
Rural tourism is an important component of sustainable development and it represents a relevant encouraging factor of rural areas’ development. The Bačka Region (Vojvodina) has good conditions for the development of rural tourism and its traditional farmhouses (Salaši) present a very significant segment of its offer. Salaši are settled mainly on the road Novi Sad – Srbobran and opened to visitors as a unique tourist attraction. Their better promotion and activation would contribute to the development of smaller settlements they gravitate to. The aim of this paper is to present tourist potentials of Bačka's Salaši and positive aspects of their development. The survey was conducted on a sample of 234 foreign tourists, who visited four farms in the period June-August 2016. The evaluation was done using the qualitative-quantitative method and by zoning of the given area. The results showed that development potential exists, and that the main development conditions are the quality of service, ambience and food and drink. They are factors which would make guests return to these farms and recommend them to others.
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