RURAL DEVELOPMENT BASED ON THE CLUSTERING OF THE ECOTURISTIC SPACE OF KRASNODAR REGION
2018
Rodina, E.A.
the key role of the cluster organization is shown by the ecotourism space in achieving sustainable development of the rural area, the necessary conditions are justified for this condition, including inter-sectoral interaction of authorities, business and the local community, development of accommodation facilities, rural transport infrastructure, ecotourism and related services , bringing their quality to the level of the world level, etc. The analysis of the level of development and potential opportunities was carried out on the basis of the tourist and recreational complex of Krasnodar region. The strategic vision based on the results of the analysis is to increase the global competitiveness of the ecotourism complex of Krasnodar region. The main strategic goal is the cluster organization of ecotourism in the region, which allows to create a competitive year-round integrated individualized ecotourism product and bring it in line with the requirements of international standards, which will serve as a basis for ensuring high rates of sustainable economic development of the region's ecotourism complex. Measures are proposed to generate cluster activation of the ecotourism space on the basis of intersectoral interaction of all stakeholders interested in ecotourism, which will ensure an effective organization of the region's ecotourism space. The set of created local clusters forms an ecotourism cluster of Krasnodar region.
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