Percepţiile noii generaţii de consumatori asupra produselor agroalimentare ecologice
2015
Grigoraş, M. (State Agrarian University of Moldova, Chisinau (Republic of Moldova)
This research aims to determine the trends and current needs existing on the market of ecological agro-food products, the attitudes towards these products as well as to find out the antithesis between the formally favorable perception and imbalanced nutritional profile of such food products. In this respect, the research was focused on the following objectives: to assess whether the new generation of consumers knows what an ecological food product is and if they can make difference between the following notions: „ecological”, „bio”, „natural” and „organic”; to assess the difference of their perceptions concerning the ecological and conventional food products; to determine the potential nutritional imbalances to which the buyer may be exposed and to highlight a possible antithesis between the perceived favorable image and nutritional „de facto” value of those food products. In order to implement this approach, an exploratory marketing research was conducted using the SAIN-LIM questionnaire and method. The obtained results showed that the new generation of consumers has a favorable attitude towards the ecological products regarding the benefits they could bring to human health; however, even though, some products labeled as „bio”/„eco”/„organic” include nutritional imbalances, what makesthem dangerous for consumption.
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