What makes ornamental farming profitable? what the survey says
2018
Bernardo, E.L. | Mendoza, J.J.O. | Marcelino, M.C.E. | Balladares, M.C.E. | De Guzman, R.P. | Medina, N.G. | Cedillo, N.O. | Ventura, A.N. | Tayobong, R.P. | Sanchez, F.C., Jr
Ornamental farming was once described to be a sunshine industry because of the potential income that it could generate from exports and from local consumption. However, the lack of government support in many facets of ornamental farming has made the industry a less attractive option for enterprising individuals. Further, pioneers in the industry have observed that income from ornamental farming has waned over the years, but the number of farmers and sellers seems to be increasing. The authors interpret this as indication that ornamental farming remains a profitable venture. But what factors make it profitable and financially-rewarding? Research set out to profile ornamental farmers in four municipalities of LagunaCalamba, Los Baños, Bay, and Calauan [Philippines] and to identify factors that affect their perception in saying that ornamental farming is lucrative. Using stepwise logistics regression, researchers found that 1)diversity of products offered, 2)recycling of potting mix, and 3)use of cooling or ventilation systems were significant variables that would increase the likelihood of a farmer to perceive ornamental farming as a profitable business. An increase in the number of farms, however, would increase the likelihood of a farmer to perceive ornamental farming as a profitable business. Results from the survey indicate the need for targeted intervention and R and D built around the four variables identified.
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