Research of the efficiency of promotion of a tourist product in the internet space
2021
Masalova, Anastasia | Ivolga, Anna | Subi?, Jonel | Vukovi?, Predrag | Andrei, Jean Vasile
The influence of the Internet on human life is steadily increasing. In the article, the features of the use of social networks and the dissemination of information about travel products using specific social networks, and both positive and negative aspects of online promotion are shown, along with the features of audience involvement in the process of communication with a travel organization online
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书目信息
出版者
Institute of Agricultural Economics, Belgrade (Serbia)
页码
91-101
语言
英语
注释
??? III 514282
ISBN
978-86-6269-096-8
类型
Conference Paper; Conference Part; Conference Proceedings
2021-08-15
AGRIS AP