Chemical fertilizer buying decision behavior of farmers in Donkha sub-district, Tha Tako district, Nakhon Sawan province | ?????????????????????????????????????????????????????????????? ????????? ???????????? ????????????????
2019
Thatsawat Yenphokha(Kasetsart University. Kamphaeng Saen Campus, Nakhon Pathom (Thailand). Faculty of Agriculture at Kamphaeng Saen. Department of Agricultural Extension and Communication) | Kanungrat Kummanee(Kasetsart University. Kamphaeng Saen Campus, Nakhon Pathom (Thailand). Faculty of Agriculture at Kamphaeng Saen. Department of Agricultural Extension and Communication) | Jirattinart Thungngern(Kasetsart University. Kamphaeng Saen Campus, Nakhon Pathom (Thailand). Faculty of Agriculture at Kamphaeng Saen. Department of Agricultural Extension and Communication) | Donchida Wathinputthiporn(Kasetsart University. Kamphaeng Saen Campus, Nakhon Pathom (Thailand). Faculty of Agriculture at Kamphaeng Saen. Department of Agricultural Extension and Communication)
The objectives of this study were to determine 1) general background of rice farmers, 2) behavior on chemical fertilizer buying in paddy field, 3) buying decision on chemical fertilizer towards marketing mix factors, and 4) constraints in chemical fertilizer buying. Data collection was obtained by interview schedule from 30 rice farmers in Donkha sub-district, Tha Tako district, Nakhon Sawan province. Descriptive statistics such as frequency, percentage and mean were used to analyze the data. The results found that most of farmers were male with average age of 52.00 years old, attained primary school, major occupation was rice cultivation, cultivated Khao Dawk Mali 105 in major crop. Farmers' behavior on chemical fertilizer buying decision towards marketing mix factors found that most of them focused on price. The rest were product, promotion, and place, respectively. The most problem in chemical fertilizer buying was lack of knowledge in chemical fertilizer application
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