KORZYSTANIE Z USŁUG BANKOWYCH PRZEZ ROLNIKÓW POMORZA ŚRODKOWEGO
2017
Rosa, Anna
The aim of the article is to show the characteristics of the farmers of the Middle Pomerania as customersof banking products and services. This paper shows an analysis of the factors determining the choice of thebank by the farmers. The sources of empirical data were surveys, in the form of a questionnaire interviewconducted with farmers from the region of Middle Pomerania. It has been found that with the increase infarm size increased the percentage of farmers who declared the use of banking services and products, andin the majority of them (over 80% of respondents) used the services of only one bank. The analysis alsoshowed that of banking services and products likely to use farmers with secondary or higher education.
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