Competitiveness of universities in the context of sustainable higher education
Troshkova, Marina | Katane, Irena
At the end of the 20th century and the beginning of the 21st century, the humanity has entered a new stage of development when changes in various industries and spheres of human activity are not episodic, but obtain a lasting and continuous nature, so organisations, each individual of the society and the society as a whole must live with constant changes and be able to develop themselves in the interacting and constantly changing environment. Thus, the university teachers’ competitiveness in an ever-changing environment is becoming topical in the context of sustainable higher education. The aim of the research: on the basis of the results of theoretical research, to develop a methodological base for studying the competitiveness of universities in the context of university sustainability. Theoretical research methods: study, analysis and evaluation of the content of scientific literature, and empirical research methods: reflection of the authors’ experience, are used in the current research. There are various manifestation forms of competitiveness in the activities of universities. Aspirations of universities to ensure their viability, including competitiveness in the current changing conditions, as well as sustainability in the future perspective, greatly motivates university teachers to constantly improve professionally, thereby developing their competitiveness. There is a correlation between the competitiveness of the university and its teachers: the more competitive the university is, the more competitive its teachers are, and vice versa, the more competitive the university teachers are, the more competitive the university is as a whole.
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