Corporate strategy for Rentokil Philippines, Inc. [a pest control company]
1986
Gonzales, A.T.
This paper is concerned mainly with the pest control industry in the Philippines in general and particularly with the operations of Rentokil Philippines, Inc. (RPI) in Metro Manila. It gives a state-of-the-art report for small to medium sized pest control industry, industry practices, logic of the industry, analysis of the market and legislations. Provides a thorough discussion of Rentokil Philippines, Inc., and the potential market in Metro Manila. Discusses extensively the MAPECON's [Manila Pest Control] marketing strategy and evaluates past and present strategies. Recommends that in order to protect its market leadership in the next three years, RPI must embark on a strategy geared towards increasing market share in the structural service lines
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