Marketing information for geographically remote places
1996
Bay-Petersen, J. (Food and Fertilizer technology Center for ASPAC Region, Taipei (Taiwan))
Marketing for small-scale farms in Asia is discussed as an example of how difficult it is to provide regular, timely and relevant information to geographically remote users. Most countries in Asia attempt to provide some kind of marketing information service to help farmers decide what to produce, where and when to sell, and what price to expect. Some of these are expensive electronic information systems. Recent studies show that these are useful to central government agencies rather than farmers, who rely mainly on mass media as a source of marketing information. This information comes from a centralized source, and represents national averages, and prices in one or two large cities. What farmers in remote areas need is information about the local marketing situation. The solution is to decentralize information dissemination and set up local marketing information centers, linked with the national center. Dissemination from the local centers is often by low-cost methods such as display boards in villages. The paper discusses current programs of this kind in several Asian countries including Indonesia, Taiwan, and Japan
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