Heritage trails through Dolenjska and Bela Krajina in South-East Slovenia bordering region between Slovenia a Croatia
1999
Koscak, M. (Governmental Unit Trebnje (Slovenia))
The paper deals with the concept of the heritage trail which main purpose is rural regeneration through sustainable tourism. A heritage trail is a regional network of natural and cultural heritage sites, activities and tourism facilities which is created with a well defined product identity in order to support an interesting and varied tourist visit up to one week. It can be designed as a coherent menu of natural, cultural and landscape attractions, out of which visitors can create their own itinerary. The aim of heritage trail marketing is to attract the visitor to the region in the first place, by offering a specific and attractive experience. Once in the region, other facilities and experiences can be offered which are not featured in the heritage trail promotion itself.
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