Critical factors affecting the future of the Greek market of organic produce
1999
Fotopoulos, C. | Chryssochoidis, G.M. | Pantzios, C.J. (Athens Univ. (Greece) Dept. of Agricultural Economics)
Since the early 1990s, organic agriculture in Greece has gained considerable momentum. However, the sector is, still at an early state of development: its institutional framework is far from being consolidated; "organic" policy is confined to a typical implementation of "organic" EU regulations; marketing channels are limited while Greek consumers appear to lack understanding of the concept of organic food. The present study attempts a qualitative exploitation of key success factors for the sector's further development. Case study research in the form of in-dept interviews with a selected group of leading "organic" experts is employed to provide information on the sector's current institutional framework, the components of a sound "organic" policy, the marketing of organic produce and the respective consumer/producer attitudes.
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