Consumer behavioural analysis concerning fresh greenhouse vegetables / greenhouse vegetables produced with the restricted use of pesticides
1999
Lassithiotaki, E.
The primary objective of the present consumer-based market survey was the identification of consumers' perspectives where the development of quality and environmentally friendly products are concerned. The research mainly focused on consumer behaviour with regard to fresh greenhouse vegetables and those produced with the restricted use of pesticides. The identification of potential new market segments and the promotion of these products, adapted to consumers' attitudes and beliefs, were set as further objectives of this field research. Personal interviews of consumers in supermarkets in the centres of three major cities of Greece were carried out for the survey. Correspondence analysis was implemented with a view to the identification of the existing relationships among variables, and Non-Linear Principal Component Analysis for the transformation and classification of the original variables into groups
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