The (marginal) cost of technology adoption: A cost-effectiveness analysis of Digital Green’s video-mediated agricultural extension approach in Ethiopia
2019
Bernard, Tanguy; Makhija, Simrin; Spielman, David J.; Abate, Gashaw T. | http://orcid.org/0000-0003-2554-0217 Bernard, Tanguy; http://orcid.org/0000-0002-4864-7722 Makhija, Simrin; http://orcid.org/0000-0002-6889-7358 Spielman, David J.; http://orcid.org/0000-0003-2026-8066 Abate, Gashaw Tadesse
Since 2014, Digital Green and the Government of Ethiopia have been piloting a video-mediated approach to agricultural extension provision. The approach aims to increase the growth rate of yields and output for major food staples by encouraging farmers to adopt productivity-enhancing agricultural technologies and practices. The video-mediated extension approach is highlighted by three integrated components: production of short, localized video content, screening videos in group sessions facilitated by extension agents, and verification of the uptake of the target technologies and practices. A key tenet of this approach is its ability to increase adoption rates at a relatively low cost per farmer.
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