Perspectives in consumer behavior
1968
"This book is designed to present an overall view of some of the basic perspectives on consumer behavior, a topic now emerging as a distinct area of study within the field of marketing. A conceptual framework for this overview is presented in Chapter 2 and elaborated in each text chapter. The selections of the book, drawing from economics, marketing, psychology, sociology, and anthropology, are presented in relation to that framework."--Preface.
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Perspectives in consumer behavior
出版者
Scott, Foresman and Company,
其它主题
Consumer behavior; Motivation research (marketing)
语言
英语
注释
Harold H. Kassarjian ; Thomas S. Robertson.
Includes bibliographical references (pages 527-558).
Committed to retain 2018 UkLeU
类型
Bibliography; Book; Monograph; Monograph; Book; Text
2024-02-27
2025-07-19
MODS