Bottled hype: the story of Km
1991
Raso, J.
Km epitomizes the "New Age" quest for a nutritional quick fix. It has never been proven safe or effective for any purpose except making money for some of its distributors. The identity and amounts of its herbal ingredients are not public information. It is promoted with glittering generalities by the company and "unauthorized" therapeutic claims by its distributors. Those who feel better after using Km are encouraged to attribute any improvement to the product's potency. These simple tactics--plus the lure of easy money--have enabled Matol to pull wool over the eyes of a multitude of people from all walks of life.
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