Retailer Strategies in the Food Marketing Chain: Introduction to the Special Issue
2005
Soler, Louis-Georges
A good understanding of the current evolution in the retail sector is important for both stakeholders in the food chains and governments who have to design policies regulating competition and supplier-buyer relationships. The papers grouped in this special issue provide insights about three questions raised by that evolution: the impact of private label expansion on national brand prices, retailers pricing strategies, and retailers buying strategies and their impact on upstream producers.
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书目信息
出版者
De Gruyter
其它主题
Buyer power; Food chain; Retailing; Issues and policy; Product labeling; Food marketing; Private labels
语言
英语
类型
Journal Article; Text
2024-02-27
2026-02-03
MODS