The willingness of consumers to pay for attributes of lamb
1991
Mullen, John D. | Wohlgenant, Michael K.
A contingent valuation approach has been used to estimate the willingness to pay by consumers for changes in leanness and portion size in lamb loin chops. Over 800 consumers were interviewed at four major shopping centres in Sydney. Consumers were prepared to buy loin chops with more fat cover at a discounted price but were unwilling to offer a premium for chops with a larger area of red meat.
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书目信息
出版者
Springer Berlin Heidelberg
其它主题
Portion size
语言
英语
类型
Journal Article; Text
2024-02-27
2026-02-03
MODS