Meeting customers' needs
1986
During the last 12 months when nutritional labeling, artificial additives and the salt, sugar, fiber, and fat content of diets have been debated by the medical world and the media, the retailer has been center-stage of a more critical audience -- the shopper. Never before have so many food issues been discussed or so many demands and questions been asked of the retailer by consumer lobbyists. Sainsbury's (a grocery outlet in the United Kingdom) meets these challenges by anticipating the customers' needs through feedback from store managers. Sainsbury's believes that food retailing has an obligation to its customers to monitor closely both the direction and the views held by the world of medicine and nutrition.(lsp)
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