Information gaps to address
1982
Chou, Marilyn
General Mills surveys of consumers' nutritional knowledge, attitudes and practices indicates a continued high interest in nutrition. Consumers expressed a desire for more comprehensible nutrition information. A high percentage associated additives with cancer. Weight conscious consumers examine labels for calorie content. Consumers misunderstood the role of carbohydrate and viewed it negatively. Whole grain bread was assumed to be healthier than white bread; and natural foods to be healthier than processed foods. In one survey half of the adults claimed changes in their families eating habits in the interest of better health. It is concluded that the cereal industry is not communicating effectively about the value of its products. Grain-based products give maximum nutrition per dollar value. Food processors who promoted natural foods have given consumers the impression that additives are unsafe. Grain-based foods should be promoted as nutritious, economical and convenient. (rkm)
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