Identification of bison consumer characteristic dimensions and restaurant marketing strategies
1998
Torok, S.J. | Tatsch, K. | Bradley, E. | Mittelstaedt, J. | May, G.J.
The number of bison raised in the United States is increasing. Potential markets need to be identified and promotional efforts enhanced to maintain prices and profitability in this growing industry. However, very little research regarding domestic bison marketing has been performed. This article reports on the identification of consumer characteristic dimensions and marketing strategies for restaurants selling bison meat. Bison taste tests were performed and results are provided to assist restauranteurs in developing bison marketing strategies and product promotion.
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