Predictors of the consistency between healthy snack choice intentions and actual behaviour
2009
Weijzen, P.L.G. | Graaf, C de | Dijksterhuis, G.B.
The present study investigated the factors that affect the intention-behaviour consistency of healthy snack choices. Intended snack choice was assessed by asking participants (N = 538) to choose a snack on paper, out of 8 snacks (4 healthy, e.g. melon and gingerbread, and 4 unhealthy, e.g. crisps and chocolate). The next day participants chose one out of 8 different snacks for actual consumption. Participants completed a questionnaire about attitudes towards taste and health, habitual snack use, self-control, anticipated regret, and pleasantness of the snacks. Results showed that 24% of the participants with a healthy snack choice intention chose an unhealthy snack instead. Female gender, a high education level, a strong habitual healthy snack use, and a strong self-control increased the healthy intention-behaviour consistency. To facilitate healthy choices, interventions should target males and lower educated people, and focus on increasing their healthy snacking habit and self-control.
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