Who's going to pay the bill?
1979
Applebaum, Alan L.
Health promotion financing is still in its early stages. Third-party (insurance) reimbursement is not always available; therefore, hospitals are encouraged to depend on their own resources to finance these programs. Health promotion should be considered a high-priority item for hospitals. Some financing sources are foundations, non-profit organizations, outreach activities that include programs paid for by user-groups, and foundation grants. If health promotion activities can be proved integral to patient care, health insurers may decide to include these costs in their programs. Health promotion is not an essential service--although it adds to the quality-of-life concept and, in the long run, probably lowers overall health care costs--therefore, insurers will seriously question these costs.
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