Medicalisation of food advertising. Nutrition and health claims in magazine food advertisements 1990-2008
2009
Zwier, Sandra
Food advertising increasingly portrays food as a type of medicine. A content analysis of magazine food advertisements in 1990 through 2008 shows that this was manifested with time more in the (a) nutrition claims and (b) health claims made in food advertisements, as well as the (c) food groups and (d) media genres to which nutrition and health claims in food advertising pertained. This so-called “medicalisation” of food advertising may promote images of the body and mind as malfunctioning unless remedied by the use of - advertised - products.
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书目信息
Appetite
卷
53
期
1
页码
109
- 113
ISSN
0195-6663
出版者
Academic Press
其它主题
Female; Nutrition information; Distribution and marketing of agricultural products; Nutrition claims; Food groups; Consumer information; Periodicals as topic; Medicalization; Nutrition policy; Health promotion
语言
英语
注释
Includes references
2019-12-06
类型
Journal Article; Text
2024-02-28
MODS