Unavailability of advertised products in selected non-food stores
1982
Grant-Worley, Joyce | Saltford, Nancy C. | Zick, Cathleen
A 1-year study was conducted in 5 selected major non-food chains in Syracuse, NY to measure the rates of unavailability (UA) of products advertised to have discounted prices in order to detect whether UA is a problem (and, if so, to ascertain characteristics associated with higher or lower UA rates). The average level of UA of advertised sppecials was 12%. The level of UA varied inversely with the length of the sale period, and directly with the number of items advertised. Further, the probability of out-of-stock items increased when statements of limited quantities were included in the advertisement. The large variation found between store chains may be indicative of differences in management and storage policies. Also, the observed UA was not significantly influenced by the regular price of the item advertised and the advertised percentage savings. The data collected do not support a correlation between UA and advertised specials for enticing customers into the store. The actual outlet and product class were more important predictors of product UA than were price or percentage savings. (wz)
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