Adopting versus adapting: adoption of water-saving technology versus water conservation habits in Spain
2013
Martínez-Espiñeira, Roberto | García-Valinas, María A.
Issues of water scarcity can be ameliorated through household adoption of water-saving technologies and by adaptation of consumption behaviour. In this paper the determinants of the adoption of water-efficient devices and of water-saving habits in Spain are analyzed using data from 27,000 households. This includes information on choices about self-reported conservation habits and decisions about the adoption of water-saving equipment. The findings show that educational campaigns have a strong positive effect on both decisions to undertake investments and decisions to adapt habits. These results also allow campaigns to be aimed at certain socio-economic groups identified in the econometric analysis.
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