The social media service Instagram is a popular public platform, but often underused tool to reach new demographics, reduce barriers, and perpetuate science-based information in extension. In the U.S. Intermountain West, Instagram was the top-rated platform for sharing information by predominantly new and female farmers. This article provides recommendations on key behaviors, goal setting, and quantifying impact on Instagram for extension programming. Accounts should target one niche or market, a consistent and personal voice, and regular communication (new content at least three times weekly). Unique and productive connections between extension personnel, community leaders, farmers, students, and public influencers expands programming. Tracking program accounts, including the number of followers and engagement rates, can assess program impacts and target market needs.
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AGRIS - 国际农业科技情报系统
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HortTechnology
卷
30
期
6
页码
654
- 658
ISSN
1943-7714
出版者
American Society for Horticultural Science
其它主题
Follower; Urban farm; Consumers (people); Intermountain west region; Influencer; Extension agents; Demographic statistics
语言
英语
注释
Nal-ap-2-clean
类型
Text; Journal Article
2024-02-28
MODS