A case study of the Croatian beer market structure and performances
2003
Dumicic´, Ksenija | Renko, Sanda | Renko, Natasa
This paper considers the structure and performances of the Croatian beer market, as well as consumers' attitudes and preferences. The results emphasise that the domestic brands with their quality and tradition, in spite of the imported beer brands’ influence, are the dominant brands on the Croatian beer market.
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书目信息
出版者
Brill
语言
英语
注释
Includes references
类型
Journal Article; Text
2024-02-28
MODS