Determinant product and supplier attributes in domestic markets for hardwood lumber
1991
Bush, R.J. | Sinclair, S.A. | Araman, P.A.
Product and supplier attributes that are critical in hardwood lumber purchase decisions (i.e, determinant) were investigated in four segments of the domestic market for hardwood lumber: millwork producers (Standard Industrial Classification (SIC) 2431), hardwood dimension and flooring producers (SIC 2426), wood household furniture producers (SIC 2511), and wood kitchen cabinet producers (SIC 2434). A total of 252 companies provided information. Determinant attributes were identified using the direct dual questioning technique. Attributes with the highest determinant scores were: grading accuracy, supplier's reputation, freedom from surface checks, competitive pricing, and lumber thickness consistency. The least determinant attribute was the presence of the supplier's logotype or trademark. Lumber users reported being least satisfied with the quality of the lumber they purchased. Lumber producers perceived that users were least satisfied with the availability of certain species. Differences in attribute determinance among the market segments were identified.
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