Public attitudes to nutritional messages
1992
Randall, L. | Wise, A. | McLeish, A.
A random sample of 100 nutritional messages was analysed stylistically. Six different types of language were found to be present: commands or suggestions, written persuasively or factually, and either positive or negative. The majority of messages were positive commands giving factual information. Thirty-two messages were written using combinations of these types of language and members of the public were asked to rank four groups of messages that were similar in content, but different in type of language. Messages were ranked differently, but preferences were not related to the type of language tested, nor to the number or length of words.
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