Study on the Development Strategies of Tourism Industrial Economy Based on Pomegranate in Zaozhuang, China
2015
Xu, Weiwei | Wang, Hongtao | Lu, Feifei | Yuan, Zhaohe
This paper aims to promote the development of economic value of pomegranate and widen the tourism market about pomegranate industry. The Strength Weakness Opportunity Threats (SWOT) analysis and Activity Settings Experience and Benefit (ASEB) analysis were selected as the research methods. In order to investigate the development strategies of pomegranate as tourism resource, the paper followed a three-step route, including present status collection (material collection), present status evaluation (analysis) and strategy setting (result). The Zaozhuang Industrial Zone of Pomegranate can be divided into the landscape area, the area of modern production techniques on pomegranate and the tourism service area, based on the thorough investigation and analysis of the zone. The research proposes five development strategies which were involved in regional interaction planning, agriculture and tourism interaction planning, industry and tourism interaction planning, business and tourism interaction planning, culture and tourism interaction planning. These strategies can bring comprehensive economic benefits. The methodology of the strategy setting has a universal significance to other cases about the tourism economy development of pomegranate.
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