Studying the Role of Agricultural Marketing Extension for Citrus Crops in Lattakia
2023
Jala Jaber Ghanem
The research aimed to identify the effectiveness of marketing extension for the citrus crop in Lattakia Governorate by studying the knowledge and implementation of the agricultural extension agents for the marketing extension functions for citrus, in addition to identifying the knowledge and skill needs of citrus farmers in the study area in the field of citrus marketing, and their sources of information, and then suggesting an marketing extension program of citrus fruits based on the results. It was found that agricultural extension effectively provides productive extension services to citrus farmers in Lattakia Governorate, while there is a deficiency in providing marketing extension services for citrus, and therefore it is production extension rather than marketing extension. Whereas, the results of farmers' data showed a weakness in the knowledge (21.5%) and the implementation (6.04%) of farmers of the extensional recommendations for citrus marketing. The results revealed that the farmers depended on their personal experience (72.7%), friends and neighbors (55.4%), and the extension system (47%) as sources of their information on citrus marketing. In light of the results, the research recommended the need to implement the proposed marketing extension program, and educate farmers that their implementation of marketing extension recommendations will improve the marketing reality of citrus, and the need to conduct training courses for workers in the extension apparatus with regard to citrus marketing operations.
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书目信息
出版者
Tishreen University Faculty of Agriculture Engineering
其它主题
حمضيات; Agricultural extension agent; مرشد زراعي; Marketing extension; Agricultural marketing; Lattakia governorate; تسويق زراعي; محافظة اللاذقية; إرشاد تسويقي
语言
阿拉伯
注释
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类型
Thesis
2024-03-07
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